How AI-run user acquisition is rewiring the gaming growth stack
What Changed and Why It Matters Gaming and sports betting are moving UA from ad network heuristics to AI-run decisioning. Teams are wiring first‑party data into models that decide who…
Why OpenAI Bought a Game Studio: AI Agents, Data, and Distribution
OpenAI didn’t buy a game studio to make games. They bought a laboratory — for agents, synthetic data, and distribution. That’s the move. The shift: from chat to live worlds…